Every sales interaction has a beginning, middle and end. Businesses often focus on training their employees to be knowledgeable about product or services. Many businesses also train their employees how to approach or open a sales interaction. Both aspects of training address only the beginning and middle of the sales interaction. Where businesses fail in training their employees is in how to end or close a sale properly. Doug Gordon in this video offers important training tips and techniques for anyone to use in closing a successful sales transaction from beginning to end. Doug's techniques are useful tools that provide desired excellent results.